Selected work
Gajka Cosmetics
A botanical skincare business whose shop, look and labels did not feel like one thing.
The problem
The products, the brand and the path to buy sat apart.
A product business needs more than a pretty shop. The look and the buying journey have to feel connected.
Now
One botanical direction, from homepage to label.
Each product has a name and a price, and the first screen leads into the shop and the cart.
What people can do now
See the product clearly
Each product is shown with a name and a price.
Feel one brand
The shop uses one botanical look from the homepage through to the products.
Buy without hunting
The first screen leads into the products and the cart.
Recognise it off the site
The same visual direction appears on the site and on the labels.
Visual proof
Homepage
Product grid
Product page
Labels
Building a product brand?
I can help bring the website, products and visual identity together.