A studio built around how real businesses grow.
Thoughtful branding and websites for businesses that have outgrown the version they started with.
By Dora Studio didn’t start with a polished plan to become a designer. It grew out of real projects.
I was building things of my own, working on community projects, creating websites, fixing things that didn’t work, putting together branding and printed materials — and learning constantly along the way.
One of those projects was By Dora itself. I built the brand from the ground up — the products, the packaging, the visual identity, the website, the photography, the materials around it.
I learnt a huge amount by doing it. Not from a perfect case study, but from making decisions, changing things that didn’t work, seeing what people responded to and understanding how much a brand needs to grow with the business behind it.
At some point I realised I wasn’t just interested in making things look better. I wanted to understand why one website feels clear and another feels confusing. Why one brand feels like the business behind it and another somehow doesn’t. Why some design makes you want to stay, read and trust what you see.
So I kept learning. And then I started doing the same work for other businesses.
That experience still shapes the way I work now. I know what it feels like to build something yourself, to make early decisions with limited time or budget, and then reach the point where the business has moved forward faster than the brand around it.
Most of the people I work with are not starting from nothing. They have already built something. They have clients, experience, ideas and a business that has changed over time. The problem is that what people see online often hasn’t changed with it.
That is the part I love working on.
I don’t want you to hand me a brief and disappear until I come back with “the answer”. I want to understand what you have built, what is changing, what frustrates you and what you want people to see when they find your business.
Sometimes you will know exactly what you want. Sometimes you will just know that something isn’t right.
Both are perfectly good places to start.
We talk. I ask questions. I bring an outside perspective and turn what we uncover into a brand or website that makes more sense of the business you already have.
That is what By Dora Studio is really built around.
Looking good is part of the job. Making sense is the other part.
I care about typography, colour, images and the details that make a brand feel considered.
But I care just as much about whether people understand the offer, whether the website has a clear structure and whether the final result still feels like the business behind it.
You don’t need to arrive with the answers.
That is part of what we work out together. We talk through what has changed, what feels off and what the business needs next.
See how I work →